Chilly

For Chilly, the product requires sophisticated content that still attracts viewers. With a large network of KOLs/KOCs and high expertise in the field of skincare, Jee Agency ensures to meet all customer requirements, from idea generation, scripting, to content management and implementation.
Outstanding advantages
Network specializing in skincare: Hundreds of reputable KOLs/KOCs, suitable for each product segment.
Creative, sophisticated content: Reviews, tutorials, livestreams... that are both attractive and not offensive. Visual effectiveness: Real interactions, high views, contributing to increased product recognition and sales.

4.5 out of 5k

"In beauty marketing, influencers are more than just promoters — they're storytellers, trust builders, and trendsetters. When properly targeted, they're a bridge that helps brands connect with consumers' true emotions."

CEO Jee Agency – Tu Trinh

CHILLY Project

  • Spread confidence with more than 200 KOLs/KOCs in the Beauty industry
  • Platform: TikTok
  • Implementation time: 3 months
  • Scale: 200+ videos
  • Goal: Increase brand awareness & boost TikTok Shop sales

Thách thức

  • Sản phẩm là dung dịch vệ sinh phụ nữ – một chủ đề nhạy cảm, đòi hỏi sự tinh tế trong thông điệp và cách thể hiện tự nhiên, không phản cảm.
  • Thuật toán và quy định nội dung của TikTok nghiêm ngặt, gây khó khăn trong việc kiểm duyệt và đảm bảo nội dung phù hợp.
  • Quản lý hơn 200 KOL/KOC cùng lúc là thách thức lớn về tiến độ, chất lượng và sự đồng bộ thông điệp.

  • Recruitment and Talent Acquisition
  • Employee Onboarding and Training
  • Performance Management
  • Payroll and Benefits Administration
  • HR Consulting and Outsourcing
  • HR Compliance and Risk Management
  • Employee Engagement and Retention Strategies

Solution

  • Specialized KOL/KOC Data Selection: Jee Agency utilizes a multi-industry influencer data system, selecting a group of beauty creators aged 18-30, with bright appearance, inspiring voice, friendly style, suitable for the target user file.
  • Support for content creation: Jee content team directly accompanies KOL/KOC, supports script editing to ensure the message is both natural and subtle, and does not violate platform policies.
  • Professional operation: The admin team closely monitors each stage, controls progress, synthesizes results in real time, ensuring more than 200 videos are completed on time and meet the set timeline and KPI.

Outstanding results

  • 10M+ views on TikTok
  • 1M+ likes
  • 48K+ products sold via TikTok Shop
  • 100% progress & KPI commitment completed
  • The campaign was highly appreciated for the creativity, sophistication in storytelling and natural spreading ability of the KOL/KOC team — contributing to helping Chilly become a prominent brand in the personal care industry.

KORENO
  • Estimated time
    Aug,Sep,Oct 2025
  • Customer
    Chilly
  • Category
    • KOL/KOC review
  • Implementation date
    4 months
  • Location
    Ho Chi Minh, Viet Nam