Koreno

The Koreno Noodles campaign on TikTok focuses on young consumers aged 18-25 through a network of nearly 100 mini KOCs in the food industry.
Highlights:

  • Challenge: Managing a large number of KOCs, ensuring consistent but natural, creative and TikTok-friendly messages.
  • Solution: Jee Agency supports ideas, scripts, progress management, combining home reviews and in-store check-ins.
  • Results: Nearly 3 million views, enhancing brand awareness, youthful and dynamic image.

4.5 trên 5k

"Trong marketing làm đẹp, influencer không chỉ là người quảng bá — họ là người kể chuyện, tạo dựng niềm tin và xu hướng. Khi được định hướng đúng, họ chính là cầu nối giúp thương hiệu chạm đến cảm xúc thật của người tiêu dùng."

CEO Jee Agency – Tu Trinh

Project: Koreno Noodles

The Koreno Noodles campaign aims to create a viral effect on the TikTok platform through a mini KOC network in the culinary field. The goal is to reach young consumers, aged 18-25, who love food review content, lifestyle, and check-in at dining locations.

Challenge

  • Need to mobilize a large number of mini-file KOCs to cover content in many areas nationwide.
  • Ensure consistent brand messages while still maintaining the naturalness and closeness of KOCs.
  • Videos need to have creative ideas, suitable for TikTok trends, but not boring or repetitive.
  • Managing the progress and content quality of dozens of KOCs at the same time is a complex problem of operating and controlling the timeline.

  • Recruitment and Talent Acquisition
  • Employee Onboarding and Training
  • Performance Management
  • Payroll and Benefits Administration
  • HR Consulting and Outsourcing
  • HR Compliance and Risk Management
  • Employee Engagement and Retention Strategies

Solution

  • The Jee Agency admin & creative team has searched, screened and connected nearly 100 KOCs with styles suitable for the target customer group.
  • Supported with ideas and detailed content scripts for each KOC group, ensuring each video is creative, attractive and highly effective in communication.
  • Combined implementing review content at home with check-in videos at the store, creating natural coverage and diverse perspectives.
  • Closely monitored progress, supported KOCs with data and quick feedback to promptly adjust content direction during the campaign.

Outstanding results

  • After 1 month of implementation, the campaign reached nearly 3 million views on TikTok.
  • Creating high recognition and a youthful, dynamic image for the Koreno Noodles brand.
  • Affirming Jee Agency's ability to manage and operate large-scale KOC campaigns, especially in the food influencer group aged 18-25, closely combining content creation expertise and actual communication effectiveness.

CHILLY
PENDEMOS
  • Estimated time
    Aug,Sep,Oct, 2025
  • Customer
    Koreno
  • Category
    • KOL/KOC review
  • Estimated time
    4 months
  • Location
    Ho Chi Minh, Viet Nam