Lifebouy

Jee Agency owns a network of 400+ professional KOL/KOC, including Hot Mom, Hot Family and prominent influencers in the young family community with children from newborn to 3-4 years old. We help brands increase recognition, reach the right audience and spread naturally on social networks. With creative content, suitable scripts and professional implementation, each campaign conveys the image and features of products/services in a realistic and close way, ensuring optimal effectiveness for all products and services for mothers, babies and families.

4.5 trên 5k

"Trong marketing làm đẹp, influencer không chỉ là người quảng bá — họ là người kể chuyện, tạo dựng niềm tin và xu hướng. Khi được định hướng đúng, họ chính là cầu nối giúp thương hiệu chạm đến cảm xúc thật của người tiêu dùng."

CEO Jee Agency – Tu Trinh

Overview

The Lifebuoy Family Experience campaign aims to spread the message of “Protecting health – Connecting love” through hands-on experiences with families at the brand exhibition. The goal is to connect with young audiences who are parents with children under 10 years old, evoking emotions about caring for and protecting children every day.

Challenge

  • It is necessary to deploy content from a large number of family channels with young children at the same time, ensuring consistency in message and brand image.
  • KOLs/KOCs must check-in and produce content during the exhibition, requiring fast processing ability and maintaining consistent image quality.
  • Content must be both natural and clearly express the brand spirit - not dry advertising.

  • Recruitment and Talent Acquisition
  • Employee Onboarding and Training
  • Performance Management
  • Payroll and Benefits Administration
  • HR Consulting and Outsourcing
  • HR Compliance and Risk Management
  • Employee Engagement and Retention Strategies

Solution

  • The Jee Agency team has selected more than 20 young family channels, hot moms and hot families with children of the right age, with warm and trustworthy images.
  • Support in building personalized content scripts, helping each family express natural emotions while still fully conveying the Lifebuoy brand values.
  • Closely manage production and posting progress, ensuring all videos meet image, sound and message standards.

Outstanding results

  • 18 participating channels achieved a total of more than 6 million views during the exhibition period alone.
  • Creating a positive ripple effect on the image of a “family-accompanying brand”, helping Lifebuoy consolidate its position in the group of children's health care products.
  • The campaign demonstrates Jee Agency's ability to operate large-scale campaigns with family elements, requiring complex management and ensuring that brand emotions are expressed subtly and naturally.

PENDEMOS
MEDIGO
  • Estimated time
    Jun, 2025
  • Customer
    Lifebouy
  • Category
    • KOL/KOC review
  • Implementation date
    1 month
  • Location
    Ho Chi Minh, Viet Nam