Medigo – Medicine Ordering Application Review Campaign

The Medigo App Review campaign successfully introduced the brand to the market through KOL/KOC content, focusing on reliability, ease of understanding and user-friendliness in the healthcare sector.

Highlights:

  • Challenge: The brand was launching a KOL/KOC campaign for the first time, requiring clear guidance on strategy and content, ensuring accurate and consistent messaging, and selecting reputable KOL/KOCs that were suitable for the target audience.
  • Solution: Jee Agency filtered from over 300 channels and selected the 40 most suitable channels, built an easy-to-follow content framework, and guided KOL/KOC implementation to ensure quality and consistency.
  • Results: The campaign increased brand awareness, strengthened user trust in with the Medigo app, while creating a solid foundation for future health communication strategies.

4.5 trên 5k

"Trong marketing làm đẹp, influencer không chỉ là người quảng bá — họ là người kể chuyện, tạo dựng niềm tin và xu hướng. Khi được định hướng đúng, họ chính là cầu nối giúp thương hiệu chạm đến cảm xúc thật của người tiêu dùng."

CEO Jee Agency – Tu Trinh

Overview

Medigo is the first brand to launch a drug ordering app review campaign with KOL/KOC, with the goal of increasing awareness and promoting app downloads. Due to the nature of the product being a medical service, the content needs to be reliable, easy to understand and close to users.

Challenge

  • New brands approaching KOL/KOC marketing need a clear direction in strategy and content.
  • Reviewing medical applications requires accuracy, ease of understanding and consistency in messages.
  • Need to choose KOL/KOC with a reputable image, natural communication style, suitable for the target customer group.

  • Recruitment and Talent Acquisition
  • Employee Onboarding and Training
  • Performance Management
  • Payroll and Benefits Administration
  • HR Consulting and Outsourcing
  • HR Compliance and Risk Management
  • Employee Engagement and Retention Strategies

Solution

  • The Jee Agency team proposed more than 300 channels, then selected 40 most suitable channels to deploy a long-term campaign for 4 months.
  • Support in building a clear, easy-to-remember content line, helping viewers quickly understand how to use the app and the benefits of Medigo.
  • The Jee operations team trained and guided each KOL/KOC in detail, ensuring consistency in video quality and message.
  • Closely monitor the progress of each stage to ensure communication effectiveness and stable interaction level.

Outstanding results

The campaign helped Medigo quickly increase brand awareness, improve user trust in the medical application, and create the premise for long-term communication campaigns in the future."

LIFEBUOY
AMER COOK
  • Estimated time
    Sep,Otc,Nov 2025
  • Customer
    Medigo
  • Category
    • KOL/KOC review
  • Implementation date
    3 months
  • Location
    Ho Chi Minh, Viet Nam