Pendemos

  • The Pendamos campaign focuses on promoting high-end lingerie, emphasizing product features while maintaining sophistication and luxury, suitable for mature audiences.
  • Challenge: Lingerie is a sensitive product, requiring KOLs to convey sophistication and luxury, but still fully introduce features. KOLs need to have a mature vibe and a suitable personal style.
  • Solution: Jee Agency selects and connects KOLs with suitable images and good recognition, designs scripts in sync with KOL style, guides the implementation of natural, attractive content, and controls progress.
  • Results: After the first 2 videos, the product was sold out, increasing brand recognition, affirming the ability to choose the right KOL vibe and implement creative, effective content.

4.5 trên 5k

"Trong marketing làm đẹp, influencer không chỉ là người quảng bá — họ là người kể chuyện, tạo dựng niềm tin và xu hướng. Khi được định hướng đúng, họ chính là cầu nối giúp thương hiệu chạm đến cảm xúc thật của người tiêu dùng."

CEO Jee Agency – Tu Trinh

Overview

The Pendamos campaign aimed to promote a premium lingerie line, emphasizing product features while maintaining a sophisticated, luxurious feel that appeals to a mature audience. The goal was to increase brand awareness while driving sales within the campaign.

Challenge

  • Lingerie is a sensitive product, requiring KOLs to convey it delicately, without being offensive, but still fully introducing features such as material, design, comfort and body shaping.
  • KOLs need to have a luxurious, sophisticated vibe, mature image, and their own taste to suit high-end customers and mature audiences.
  • Video content needs to be targeted, authentic, but still attractive, avoiding offensive elements on social networking platforms.

  • Recruitment and Talent Acquisition
  • Employee Onboarding and Training
  • Performance Management
  • Payroll and Benefits Administration
  • HR Consulting and Outsourcing
  • HR Compliance and Risk Management
  • Employee Engagement and Retention Strategies

Solution

  • The Jee Agency team searches for and connects KOLs with good recognition, mature images, and sophisticated personal styles that match the product vibe.
  • Design content scripts that go hand in hand with the KOL style, ensuring the video is both luxurious and sophisticated, while fully conveying the product's features.
  • Guide KOLs to deploy natural, engaging content, while controlling the quality and progress of campaign implementation.

Outstanding results

The Koreno Noodles campaign on TikTok focuses on young consumers aged 18-25 through a network of nearly 100 mini KOCs in the food industry.
Highlights:

  • Challenge: Managing a large number of KOCs, ensuring consistent but natural, creative and TikTok-friendly messages.
  • Solution: Jee Agency supports ideas, scripts, progress management, combining home reviews and in-store check-ins.
  • Results: Nearly 3 million views, enhancing brand awareness, youthful and dynamic image.

KORENO
LIFEBUOY
  • Estimated time
    Mar, 2025
  • Customer
    Pendemos
  • Category
    • KOL/KOC review
  • Implementation date
    1 momth
  • Location
    Ho Chi Minh, Viet Nam