{"id":94232,"date":"2025-11-14T19:56:21","date_gmt":"2025-11-14T12:56:21","guid":{"rendered":"https:\/\/jeeagency.vn\/3-phong-cach-kol-koc-video-thuong-gap-hien-nay\/"},"modified":"2025-12-01T11:19:15","modified_gmt":"2025-12-01T04:19:15","slug":"3-phong-cach-kol-koc-video-thuong-gap-hien-nay-3","status":"publish","type":"post","link":"https:\/\/jeeagency.vn\/en\/3-common-kol\/koc-video-styles-today-1\/","title":{"rendered":"3 Common KOL\/KOC Video Styles Today"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"94232\" class=\"elementor elementor-94232 elementor-93540\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3244ea86 e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"3244ea86\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-18c7990f e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"18c7990f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b11652 elementor-widget elementor-widget-text-editor\" data-id=\"b11652\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the context of short videos exploding on TikTok, Reels or YouTube Shorts, brands are competing fiercely to win the attention of viewers. And the decisive factor in the appeal of the campaign is choosing the right KOL\/KOC style &#8211; the person who conveys the brand story in a natural, effective and trustworthy way. So, which video making styles are currently &#8220;reigning&#8221; and creating the best results? Let&#8217;s explore with Jee Agency the 3 KOL\/KOC styles that are &#8220;making waves&#8221; today!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f65392b elementor-widget elementor-widget-heading\" data-id=\"6f65392b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Pure review KOL<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24af485b elementor-widget elementor-widget-text-editor\" data-id=\"24af485b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cGenuine reviewers\u201d \u200b\u200balways know how to delve into the real experience &#8211; from product texture, color tone, scent to the feeling after use. Detailed and honest content helps viewers make purchasing decisions easier than ever.<\/p><ul><li><strong>Advantage:<\/strong><ul><li>Detailed analysis, evaluation of product advantages and disadvantages.<\/li><li>Create high credibility; shopping cart can be attached directly on video.<\/li><li>Have a budget to run ADS for videos to increase conversions.<\/li><\/ul><\/li><li><strong>Disadvantages:<\/strong><ul><li>Low entertainment value, low viral rate.<\/li><\/ul><\/li><li><strong>Why effective:<\/strong><ul><li>Brings high trust to viewers because of real experience.<\/li><li>Suitable for products that require careful analysis such as cosmetics, electronic devices, food supplements&#8230;<\/li><li>Easily convinces users to make a purchase decision thanks to clear and honest information.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42077d0c elementor-widget elementor-widget-heading\" data-id=\"42077d0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. KOL entertainment product integration - \"Laugh a lot, and deal a lot\"<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c47872 elementor-widget elementor-widget-text-editor\" data-id=\"6c47872\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is a creative group that turns advertising into\u2026 part of the show. They cleverly put products into humorous situations, trendy stories, making the audience laugh and remember the brand. Suitable for campaigns that need branding, creating sympathy, increasing brand recognition.<\/p><ul><li><strong>Advantage:<\/strong><ul><li>Humorous videos, trending situations, natural product integration.<\/li><li>Go viral quickly, easy to access.<\/li><\/ul><\/li><li><strong>Disadvantages:<\/strong><ul><li>The product is not very visible.<\/li><li>Not well analyzed.<\/li><\/ul><\/li><li><strong>Why effective:<\/strong><ul><li>Keep viewers engaged with natural entertainment.<\/li><li>Help brands spread quickly on social platforms.<\/li><li>Suitable for mass-market industries that need to go viral such as F&amp;B, FMCG, fashion, and beauty.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc24106 elementor-widget elementor-widget-heading\" data-id=\"1bc24106\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. KOL lifestyle<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cadc173 elementor-widget elementor-widget-text-editor\" data-id=\"cadc173\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Not directly selling, but touching on emotions, can complement the above two files. These types of videos have a breath of life &#8211; a morning coffee, an impromptu trip, or a moment of self-care. It is this naturalness that builds trust and connection with the viewer.<\/p><ul><li><strong>Advantage:<\/strong><ul><li>Sharing lifestyle (travel, eating, chilling&#8230;), products appear as an inevitable part.<\/li><li>Inspire, increase brand value, diverse product channels.<\/li><\/ul><\/li><li><strong>Disadvantages:<\/strong><ul><li>Slow effect, takes time.<\/li><\/ul><\/li><li><strong>Why effective:<\/strong><ul><li>Creates a strong emotional connection with the viewer.<\/li><li>Suitable for brands that position themselves as luxurious, sophisticated, and lifestyle-oriented.<\/li><li>Helps the product become part of a lifestyle \u2013 not just a product to sell.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-666660d elementor-widget elementor-widget-heading\" data-id=\"666660d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tip from Jee:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4111022d elementor-widget elementor-widget-text-editor\" data-id=\"4111022d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Depending on campaign goals and product characteristics, choosing the right type of KOL\/KOC video will determine your media leverage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8f149b elementor-widget elementor-widget-text-editor\" data-id=\"3a8f149b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u201cUnderstanding the advantages and disadvantages of KOLS\/KOCS will help brands choose the right people, the right message, the right customers\u201d<\/p><p>Company Director &#8211; Tu Trinh<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58aad1cf elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"58aad1cf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7455ac62 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"7455ac62\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8d7892 elementor-widget elementor-widget-text-editor\" data-id=\"6a8d7892\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHighlight any partnerships or collaborations with other businesses, HR software providers, or industry organizations. This builds credibility and trust.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1232349d e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"1232349d\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a91e167 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"a91e167\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20804b2 elementor-widget elementor-widget-ceaiconlist\" data-id=\"20804b2\" data-element_type=\"widget\" data-widget_type=\"ceaiconlist.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n\t\t<ul class=\"nav flex-column cea-icon-list\">\n\t\t<li class=\"cea-icon-list-item\">\t\t\t\t\t<span class=\"cea-icon-list-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" bi-arrow-up-right-circle-fill\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"icon-list-text\">The Ultimate Guide to Employee 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class=\"attachment-full size-full wp-image-94236\" alt=\"\" srcset=\"https:\/\/jeeagency.vn\/wp-content\/uploads\/2025\/02\/portfolio-img-1.webp 1280w, https:\/\/jeeagency.vn\/wp-content\/uploads\/2025\/02\/portfolio-img-1-600x400.webp 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b24dd63 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"3b24dd63\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5749885c elementor-widget elementor-widget-image\" data-id=\"5749885c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/wordpress.zozothemes.com\/hirxpert\/wp-content\/uploads\/sites\/38\/2025\/02\/portfolio-img-2.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"portfolio-img-2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQyMzcsInVybCI6Imh0dHBzOlwvXC9qZWVhZ2VuY3kudm5cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAyXC9wb3J0Zm9saW8taW1nLTIud2VicCJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/jeeagency.vn\/wp-content\/uploads\/2025\/02\/portfolio-img-2.webp\" class=\"attachment-full size-full wp-image-94237\" alt=\"\" srcset=\"https:\/\/jeeagency.vn\/wp-content\/uploads\/2025\/02\/portfolio-img-2.webp 1280w, https:\/\/jeeagency.vn\/wp-content\/uploads\/2025\/02\/portfolio-img-2-600x400.webp 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1be657e7 e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"1be657e7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-37587f86 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"37587f86\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de40fe8 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"de40fe8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIntroduce your team members with professional photos, bios, and areas of expertise. Highlight their qualifications, certifications, and years of experience in HR management. Showcase open positions and your company culture. Employee benefits, growth opportunities, and why your firm is a great place to work.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the context of short videos exploding on TikTok, Reels or YouTube Shorts, brands are competing fiercely to win the attention of viewers. And the decisive..<\/p>\n","protected":false},"author":1,"featured_media":95009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-94232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/posts\/94232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/comments?post=94232"}],"version-history":[{"count":8,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/posts\/94232\/revisions"}],"predecessor-version":[{"id":94330,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/posts\/94232\/revisions\/94330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/media\/95009"}],"wp:attachment":[{"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/media?parent=94232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/categories?post=94232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/tags?post=94232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}