{"id":94234,"date":"2025-11-05T15:49:41","date_gmt":"2025-11-05T08:49:41","guid":{"rendered":"https:\/\/jeeagency.vn\/dau-hieu-cho-thay-kol-dang-book-khong-khop-voi-brand-cua-ban\/"},"modified":"2025-12-01T09:30:33","modified_gmt":"2025-12-01T02:30:33","slug":"dau-hieu-cho-thay-kol-dang-book-khong-khop-voi-brand-cua-ban","status":"publish","type":"post","link":"https:\/\/jeeagency.vn\/en\/signs-that-the-kols-booking-does-not-match-the-brand\/","title":{"rendered":"Signs that the KOL&#8217;s booking does not &#8220;match&#8221; the Brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"94234\" class=\"elementor elementor-94234 elementor-92810\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba0bbd e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"6ba0bbd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a325c3 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"5a325c3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e69f07a elementor-widget elementor-widget-text-editor\" data-id=\"e69f07a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You are planning an upcoming marketing campaign and want to cooperate with KOLs to create an explosive effect. This is an effective strategy, but not every KOL is suitable for your brand. Booking KOLs is not just about choosing a famous face, but also about finding the right person, the right file, the right campaign. Choosing the wrong person not only wastes budget but can also damage the brand image.<\/p><p>Not every KOL with many followers is a good choice for your campaign. A suitable KOL\/KOC not only needs to be &#8220;famous&#8221; but also needs to be the right person &#8211; the right tone &#8211; the right target audience. So how do you know if the KOL you are targeting is really &#8220;compatible&#8221; or not?<\/p><p>Don&#8217;t let the campaign &#8220;fall out of sync&#8221; because of choosing the wrong KOL. JEE will accompany the Brand to orient and advise to choose the right KOL for each of your campaigns to bring real results.<\/p><p>Below are 4 signs that the KOL you are booking is not suitable for your Brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dbeca elementor-widget elementor-widget-heading\" data-id=\"74dbeca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KOLs are not knowledgeable about the industry<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-604a877 elementor-widget elementor-widget-text-editor\" data-id=\"604a877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A KOL who lacks knowledge about the product or field you are doing business in will find it difficult to express the core values \u200b\u200bof the brand. When the content becomes superficial or misinformed, viewers will easily lose trust &#8211; and that directly affects the brand image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0b2220 elementor-widget elementor-widget-heading\" data-id=\"e0b2220\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The content on the channel is not suitable for the product.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee5e716 elementor-widget elementor-widget-text-editor\" data-id=\"ee5e716\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Imagine: you are a high-end beauty brand but appear on a channel that specializes in reviewing snacks? This \u201cvibe deviation\u201d dilutes the message, even counterproductive because viewers do not feel the connection between the KOL and the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38445c0 elementor-widget elementor-widget-heading\" data-id=\"38445c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">KOL's follower file does not match the target customer<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0fba9 elementor-widget elementor-widget-text-editor\" data-id=\"fc0fba9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is the most common mistake when choosing KOL. A person with hundreds of thousands of followers is not sure to increase sales if most of the followers are not in your target customer group. Analyzing the age &#8211; gender &#8211; behavior of followers is a step that cannot be skipped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f62ad elementor-widget elementor-widget-heading\" data-id=\"23f62ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">\u201cVery suitable\u201d but just reviewed products in the same industry<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abfd63f elementor-widget elementor-widget-text-editor\" data-id=\"abfd63f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Even if the KOL is extremely suitable in terms of image, if they promote the same product in a short time, the campaign effectiveness will be significantly reduced. Viewers may feel inauthentic, and your brand can easily be &#8220;mixed&#8221; in the eyes of customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14eaf4e elementor-widget elementor-widget-text-editor\" data-id=\"14eaf4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you are preparing to book, stop for a few seconds and see if your brand is falling into one of the &#8220;traps&#8221; above!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b97a11 elementor-widget elementor-widget-text-editor\" data-id=\"3b97a11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<blockquote><p>\u201cBooking KOL is not just about choosing a famous face, but about finding the right person, the right file, the right campaign.\u201d<\/p><p>Company Director-Tu Trinh<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82d979f elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"82d979f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af67b55 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"af67b55\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2620bc1 elementor-widget elementor-widget-text-editor\" data-id=\"2620bc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tHighlight any partnerships or collaborations with other businesses, HR software providers, or industry organizations. This builds credibility and trust.\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16be873 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"16be873\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f5dcc78 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"f5dcc78\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc8c9b elementor-widget elementor-widget-ceaiconlist\" data-id=\"3fc8c9b\" data-element_type=\"widget\" data-widget_type=\"ceaiconlist.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n\t\t<ul class=\"nav flex-column cea-icon-list\">\n\t\t<li class=\"cea-icon-list-item\">\t\t\t\t\t<span class=\"cea-icon-list-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" bi-arrow-up-right-circle-fill\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"icon-list-text\">The Ultimate Guide to Employee Onboarding<\/span><\/li><li class=\"cea-icon-list-item\">\t\t\t\t\t<span class=\"cea-icon-list-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" bi-arrow-up-right-circle-fill\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"icon-list-text\">The Importance of Diversity and Inclusion <\/span><\/li>\t\t<\/ul>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c24a3e e-flex e-con-boxed content-parallax-no e-con e-child\" data-id=\"3c24a3e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4720e48 elementor-widget elementor-widget-ceaiconlist\" data-id=\"4720e48\" data-element_type=\"widget\" data-widget_type=\"ceaiconlist.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\n\t\t<ul class=\"nav flex-column cea-icon-list\">\n\t\t<li class=\"cea-icon-list-item\">\t\t\t\t\t<span class=\"cea-icon-list-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" bi-arrow-up-right-circle-fill\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"icon-list-text\">The Benefits of Outsourcing HR Functions<\/span><\/li><li class=\"cea-icon-list-item\">\t\t\t\t\t<span class=\"cea-icon-list-icon\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" bi-arrow-up-right-circle-fill\"><\/i>\t\t\t\t\t<\/span>\n\t\t\t\t<span class=\"icon-list-text\">How to Handle Workplace Conflict Effectively<\/span><\/li>\t\t<\/ul>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2793f75 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"2793f75\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element 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data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTQyMzcsInVybCI6Imh0dHBzOlwvXC9qZWVhZ2VuY3kudm5cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAyXC9wb3J0Zm9saW8taW1nLTIud2VicCJ9\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/jeeagency.vn\/wp-content\/uploads\/2025\/02\/portfolio-img-2.webp\" class=\"attachment-full size-full wp-image-94237\" alt=\"\" srcset=\"https:\/\/jeeagency.vn\/wp-content\/uploads\/2025\/02\/portfolio-img-2.webp 1280w, https:\/\/jeeagency.vn\/wp-content\/uploads\/2025\/02\/portfolio-img-2-600x400.webp 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e7a968 e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"3e7a968\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5e9e80 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"c5e9e80\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5169415 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"5169415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tIntroduce your team members with professional photos, bios, and areas of expertise. Highlight their qualifications, certifications, and years of experience in HR management. Showcase open positions and your company culture. Employee benefits, growth opportunities, and why your firm is a great place to work.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You are planning an upcoming marketing campaign and want to cooperate with KOLs to create an explosive effect. This is an effective strategy, but not every..<\/p>\n","protected":false},"author":1,"featured_media":94591,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-94234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/posts\/94234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/comments?post=94234"}],"version-history":[{"count":7,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/posts\/94234\/revisions"}],"predecessor-version":[{"id":94253,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/posts\/94234\/revisions\/94253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/media\/94591"}],"wp:attachment":[{"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/media?parent=94234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/categories?post=94234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jeeagency.vn\/en\/wp-json\/wp\/v2\/tags?post=94234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}