Want your KOL booking email to “pass” right from the first time you send it? Have you ever composed a series of KOL booking emails but the only response you received was… “seen”? The truth is, getting KOL/KOC to agree to cooperate does not only depend on the budget or the popularity of the brand, but also on how you communicate via email, specifically the way you write, present and the professionalism in every small detail.
Let’s explore with Jee Agency the 8 “golden” elements in a professional booking email, making an impression, avoiding missing important information to help KOLs easily agree to cooperate.
The “golden” elements that are indispensable in emails!
1. Attractive, clear email title
The title is the first “gateway” that decides whether the KOL will open your email or not. A good title should be short, direct and clearly express the purpose
for example:
“[Booking] Beauty Glow Campaign Cooperation – Brand X November”
Instead of vague titles like “Collaboration, Sister” or “Need to discuss urgently”
2. Short, friendly, personalized introduction
KOLs receive a lot of invitations every day, so personalization is a big plus. Instead of a dry template, spend a few lines showing that you really care and understand their style.
3. Detailed and specific information about the campaign, recommended KOLs
Don’t keep the recipient guessing! Keep the information short and easy to read:
- Brand and product names
- Estimated time to livestream or post
- Forms of cooperation: video reviews, livestreams, TikTok posts, etc.
- Campaign objectives: brand awareness, increase conversions, etc.
- The more specific, the easier it is for KOLs to visualize and respond faster.
4. Clear and transparent budget and conditions
Don’t be afraid to share your proposed budget, it shows respect for the KOL’s time.
If there are special conditions (e.g. exclusive posts, number of videos, upload time), state them clearly from the beginning so that both parties can easily agree.
5. Attach documents and sample contracts for KOLs to understand
This is a small detail but shows the professionalism of the agency or brand.
A PDF file or Google Drive link including: product introduction, key visual, content brief or sample contract helps KOLs understand quickly and trust your preparation more.
6. Benefits of working with brands
- Brand and product name
- Expected time to livestream or post
- Form of collaboration: review video, livestream, TikTok post, etc.
- Campaign goal: brand recognition, increase conversion, etc.
- The more specific, the easier it is for KOLs to visualize and respond faster.
7. Contact information to avoid confusion and mistakes
Always leave:
- Name of person in charge of booking
- Email, phone number, Zalo account (if any)
- And response time (e.g. “Jee will contact you within 24 hours after receiving feedback”)
- This helps KOLs to be proactive and save time in communication.
8. Most importantly: Prepare a unique website or portfolio so that brands and KOLs can trust you and easily close deals effectively.
Last but not least, make KOLs trust you as soon as they look you up. A professional agency/brand website, portfolio, or landing page clearly shows:
- Projects implemented
- KOLs collaborated
- Case study and actual results
“The first step to success starts with your own email!”
Company Director-Tu Trinh
