You are planning an upcoming marketing campaign and want to cooperate with KOLs to create an explosive effect. This is an effective strategy, but not every KOL is suitable for your brand. Booking KOLs is not just about choosing a famous face, but also about finding the right person, the right file, the right campaign. Choosing the wrong person not only wastes budget but can also damage the brand image.
Not every KOL with many followers is a good choice for your campaign. A suitable KOL/KOC not only needs to be “famous” but also needs to be the right person – the right tone – the right target audience. So how do you know if the KOL you are targeting is really “compatible” or not?
Don’t let the campaign “fall out of sync” because of choosing the wrong KOL. JEE will accompany the Brand to orient and advise to choose the right KOL for each of your campaigns to bring real results.
Below are 4 signs that the KOL you are booking is not suitable for your Brand.
KOLs are not knowledgeable about the industry
A KOL who lacks knowledge about the product or field you are doing business in will find it difficult to express the core values of the brand. When the content becomes superficial or misinformed, viewers will easily lose trust – and that directly affects the brand image.
The content on the channel is not suitable for the product.
Imagine: you are a high-end beauty brand but appear on a channel that specializes in reviewing snacks? This “vibe deviation” dilutes the message, even counterproductive because viewers do not feel the connection between the KOL and the product.
KOL's follower file does not match the target customer
This is the most common mistake when choosing KOL. A person with hundreds of thousands of followers is not sure to increase sales if most of the followers are not in your target customer group. Analyzing the age – gender – behavior of followers is a step that cannot be skipped.
“Very suitable” but just reviewed products in the same industry
Even if the KOL is extremely suitable in terms of image, if they promote the same product in a short time, the campaign effectiveness will be significantly reduced. Viewers may feel inauthentic, and your brand can easily be “mixed” in the eyes of customers.
If you are preparing to book, stop for a few seconds and see if your brand is falling into one of the “traps” above!
“Booking KOL is not just about choosing a famous face, but about finding the right person, the right file, the right campaign.”
Company Director-Tu Trinh
